Introduction

The World Federation of the Sporting Goods Industry (WFSGI) and McKinsey & Company are conducting research to inform the development of our fourth Sporting Goods Industry Report to be published in early 2024.

As a key member of the sporting goods industry, we would greatly appreciate your participation in this short survey. The survey will take a maximum of 10 minutes to complete.

The Report aims to be the pre-eminent annual knowledge base delivering crucial insights, analysis and forecasts for the industry. You can find and download our past annual reports here:

• Sporting Goods 2023: The need for resilience in a world in disarray
• Sporting Goods 2022: The new normal is here
• Sporting Goods 2021: The next normal for an industry in flux

If you share your contact details in the survey, we will ensure you receive a digital copy of WFSGI & McKinsey’s upcoming report, before it is released to the public early next year. Providing this information is completely optional and not necessary for you to complete the survey nor will it be used to identify your responses. No personally identifiable data or individual information on you or your company will be published or shared at any time.

As with all surveys conducted by WFSGI and McKinsey & Company, we will ensure that any information provided by participants is kept strictly confidential and that the results are only published in aggregated form.

By filling out this survey, you hereby agree that WFSGI and McKinsey will process any personal data provided by you in accordance with WFSGI’s and McKinsey’s respective privacy policies, located here:

Click here for the WFSGI privacy policy.

Click here for the McKinsey privacy policy.

NOTE: Deadline to complete this survey is 6^th October 2023.

Thank you very much for your participation!